Larson Introduces New Brand and Website

the Larson logo in white over a dark blue background

We are thrilled to announce the launch of the new Larson brand and website, reflecting our unmatched trial experience and commitment to excellence.

Our new brand comes from the creative concept of being “in focus.” Focusing on solutions, we work hard for our clients, deliver optimal results, and are ready to go to trial in any case. The new Larson logo, with its bold color and clean lines, represents our fresh take on classic, tried-and-true litigation and trial advocacy. We take cases to court—and win.

The new displays an in-depth look at who we are and how we help our clients. Through detailed biographies and noteworthy insights, it emphasizes our diverse team and the breadth of experience our attorneys bring to the table.

“It was important for the new brand to honor our history and longstanding client relationships, while reflecting both the growth we’ve enjoyed and where we want the firm to go. I’m proud that the new website brings these elements together by conveying our proven experience and capturing the firm’s culture and energy.

Stephen G. Larson, Founding Partner

The firm was founded to provide elite trial advocacy in four core areas of litigation—complex civil litigation, white collar criminal defense and internal investigations, appellate advocacy, and international arbitration. In conjunction with these areas, Larson’s new website expands on the firm’s experience litigating the specific subject matters and practice areas that serve the needs of our broad client base. It also features case studies that explore the firm’s work on complex and high-stakes matters, demonstrating our ability to achieve remarkable outcomes for any case in any courtroom.

Larson worked with fSquared Marketing, a marketing agency and consultancy, on the brand and website project. The new website features dedicated sections for news and alerts, as well as a careers page where applicants can submit their interest for open positions directly through the site. In addition to having mobile-friendly content that easily translates across all viewing platforms, the new website is designed for accessibility to improve usability and provide a seamless experience for all visitors.

“This is an exciting opportunity to showcase our talent and client service in a powerful and effective way. The new brand and website truly mirror the sophistication of our firm.”

— Jil A. Rinne, Director of Marketing

We invite you to get to know the new


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