Jil A. Rinne

Marketing Director
  • BIOGRAPHY
  • In the news

In her role as marketing director of Larson LLP, Jil Rinne combines her enthusiasm for branding and persuasive messaging with insight into the legal industry. She applies this unique blend of skills to crafting effective and compelling stories about the people behind the firm. Having spent the majority of her career in a law firm, Jil has developed a keen understanding of how lawyers think, work, and communicate.

A strategic and creative communicator, Jil works with the firm leadership to enhance Larson LLP’s industry visibility and fulfill business development initiatives. She forms and executes the firm’s marketing strategy around providing substantive and useful insights for clients, while also increasing Larson LLP’s recognition as a top trial firm on a national level. By overseeing and handling the firm’s involvement in publications, speaking engagements, sponsorships, and professional organizations, Jil provides her attorneys with the platforms they need to reach and best serve their clients.

Acting upon one of Larson LLP's core values, Jil guides the firm's efforts to make an impactful and lasting effect on the local and legal communities. She identifies and facilitates community outreach opportunities for the firm throughout Los Angeles and in the legal profession, including initiatives to increase diversity in the law school pool. Jil also coordinates the firm's pro bono program, through which attorneys and staff provide legal services to underserved individuals and families.

Prior to joining Larson LLP, Jil managed the marketing and communications department at a litigation boutique, which included leading the firm through a transformative and innovative rebrand and website redesign. She is a member of the Legal Marketing Association (LMA) and most recently served on the task force developing the strategy and design of LMA’s new website. Jil began her career at two Am Law 100 firms in Boston before moving to Los Angeles to pursue a master’s degree in Communication Management. In her spare time, Jil can be found hiking and jogging around California, obsessing over musical theater, and satisfying her sweet tooth by baking seasonal desserts.

Firm News

Larson LLP signs CA Equal Pay Pledge

The firm joins California First Partner Jennifer Siebel Newsom and the California Commission on the Status of Women and Girls in their campaign, Equal Pay CA, to close the state's pay gap.

Benchmark Litigation

Larson LLP shortlisted for "Firm of the Year"

Larson LLP is one of seven Los Angeles firms recognized as finalists for Benchmark Litigation’s 2021 "Firm of the Year" award.

Los Angeles Business Journal

Larson LLP named among L.A.’s most admired firms

Larson LLP is recognized as one of the “Most Admired Law Firms: L.A.’s Top Firms to Work For” of 2020 for consciously working toward creating a diverse, positive, and supportive environment to help drive the firm’s success.

  • EDUCATION

    University of Southern California Annenberg School for Communication and Journalism, M.A.

    Northeastern University, B.S., magna cum laude